USA Doesn’t Drop the Ball . . . or the Racquet

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Warehouse And Shipping

Here at USA Fulfillment, we never merely take customer orders or pack and ship products. That’s not our high touch way. But it can be hard to believe how different we are without actually experiencing it, so here’s Elliott Pettit’s story. Perhaps you’ve been in his shoes – tennis shoes, in this case.

Elliott was new in his job as Director of School Tennis for the US Tennis Association. Immediately he faced a huge challenge – preparing thousands of gift bags for Arthur Ashe Kids Day at the beginning of the US Open. Five groups of bags – huge sports bags — each with different content such as racquets, balls, iPads, and more. Talk about a whopping kitting project! Time was short, and he needed help.

It was a no-brainer to partner with USA

“USA was far and away the most prompt,” Elliott says, “and they were very proactive from the very first conversation.” USA’s General Manager Jay Stamerro hopped a plane to Orlando to talk about the project’s physical needs. He brought a box vendor along, to make sure they could meet the USTA’s branding requirements as well as ensure the assembled gift bags would be properly protected in transit. High touch delivery means packages are exactly right, inside and out.

Jay collaborated with USTA’s buyer on product selection, ensuring every item would fit nicely in the sports bags. He also brought new vendors to the table, helping vet them and ensure each gift bag contained the very best products. When a vital promo shipment got hung up in Boston, Jay stepped up to help, getting the shipment released and couriered to New York City in time.

As if that wasn’t enough, Jay and a team from USA traveled to the event a couple of days in advance to personally help pack smaller gift kits – backpacks this time.

USA aced it

To Elliott, his project seemed intimidating. His needs changed and morphed, yet USA was there every step of the way. On top of things. Ahead of things. “They really know how to scramble,” he says. USA was always available in a pinch. The phone was always answered. Instead of the potential logistics nightmare that could have developed if the ball had been dropped, USA got it all done. Beautifully.

Elliott chose USA because he liked our “reach, prestige, capacity, and family-oriented mindset.” He got all that and a lot more:

• Not just fulfillment, but full branding integration
• Not just lip service, but a true partnership effort, hands-on down to the tiniest detail
• High touch, clearly demonstrated

“He was impressed at the lengths we went to,” Jay reflects. “But it’s what we would do for anybody.” No wonder Elliott and the USTA keep coming back for more of that high touch, can-do fulfillment.

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You might say it “takes a village” to achieve comprehensive fulfillment solutions, no matter the details. We’re your village. How could USA help you? Take our free needs assessment, then let’s talk.

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