All your customers really want from your call center is an efficient, positive experience. Is that really too much to ask? You have sound reasons for outsourcing, but call center companies are not all created equal. You have to choose wisely. And the most important business reason to do that is customer experience. Cost and operations efficiencies matter, but customers are your biggest single asset.
What should you look for, to trust that your customers will get the experience they deserve? These three factors are a must:
If they don’t have this – across all channels – customers will never benefit from their other positive attributes because customers will hang up or click off without engaging. Nothing is more irritating than being left on hold, and when you’re sitting there twiddling your thumbs, every second feels like a very looooong time. Tick tock. The faster your call center responds, the more sales they can make.
Once they connect, customers want help. Yes, some know exactly what they want, but often they have questions. They want advice from someone who knows what they’re talking about – someone who gets their lifestyle and can suggest new product ideas, too. That gives customers an unexpectedly great purchasing experience.
USA customer care pros can transform your call center into a personalized shopping resource. That’s as good for your branding as it is for your sales numbers.
It’s not helpful if it’s wrong. Since our reps have real-time visibility into inventory availability, we never steer customers wrong. No disappointing after-the-fact emails about back orders, no ugly surprises when packages arrive missing items. And nothing wrong, either. We can do that because USA is a full-service fulfillment house. We can handle every detail from first contact through delivery, so we can control every step to ensure it meets our exacting high touch standards.
We all know that today’s customers are demanding. They have very high expectations. They are hoping for the best as they contact your customer care center, but in their hearts they suspect they’ll be disappointed.
Don’t do it! Impress them with your swift response. Thrill them with your unexpectedly deep product knowledge and overt assistance. Every time your agent helps a shopper make a buying decision, or helps augment that purchase by upselling or cross-selling, your brand and bottom line both benefit. USA can help make it so, so let’s talk soon.
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