Black Friday Fulfillment Services Fails (And How To Avoid Them In The Future)

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Fulfillment Services

By now, Black Friday has passed. But there are still lingering sales to stay on top of, both in-store and online. So, ask yourself, how did your business do this year? Did you make it through Black Friday with ease and happy customers? Or are you still trying to pick up the pieces from a chaotic start to the holiday season?

Either way, improvements can be made.

When we talk fulfillment services, we’re not jokin’ around. Getting on here to tell you about the most important aspects of business and how to achieve them isn’t something we do just to spit more words into the online abyss. We tell you because we feel we’ve got valuable information to help your business excel exponentially, giving your customers everything they could have asked for and more.

And, we’re just downright passionate about fulfillment services. After years and years and YEARS of trial and error and perfecting our logistics, we fully understand how important it is for a business to run smoothly and efficiently…and, well, pretty much perfectly.

If you’ve got low standards, think again.

Some of the most commonplace errors that take place during the holiday season stem from lack of preparation. Being prepared is vital to execute every step of the fulfillment chain as planned. So, this Black Friday, unprepared businesses were in way over their heads:

Customer service representatives weren’t prepared for the increase in the volume of incoming calls, leaving customers waiting too long to speak to someone other than an automated voice. With an inadequate ratio of representatives to callers, many customers never got in touch with a knowledgeable employee to answer their questions and concerns. Strike 1.
Companies were ill-equipped in the order and warehousing department, leaving customer inventory unorganized. As a result, customers received wrong orders, messy orders, even broken orders and orders with missing pieces. Nothing is more frustrating than waiting excitedly for your order, only for it to show up wrong. Strike 2.
With the beginning stages of the logistics chain wildly unprepared, delivery services suffered. It’s the holiday season, and there’s no room for error when it comes to gifts. If it’s not there in time to give, your company is going on the naughty list. Strike 3.

You’re out.

Grade Your Current Fulfillment Partner Now!

The first step to becoming better is this: grade your current fulfillment services partner.

In order to avoid a Black Friday fail, you’ve got to choose the right fulfillment partner that complements you.

Do they care about your customers as if they were their own? They should.
Are they willing to go above and beyond for you, staying up to date on all of your products and always willing to learn more? They should.
Are the employees professional, kind, and knowledgeable? They should be.
And do their warehouses boast the most advanced safety and technology, ensuring every single product is protected and in place? They should.

But where do you find this kind of perfection all wrapped into one? Well, that’s what we do right here at USA, every single day. Interested? Give us a call.