Building A Customer-Centric Foundation: How To Deliver Superb Supplement Fulfillment
Building A Customer-Centric Foundation: How To Deliver Superb Supplement Fulfillment
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Supplement Fulfillment
How many times does it take to get supplement fulfillment right? Well, that depends.
What’re your unique business goals? What are you striving to be better at this year? Do you have a solid customer-centric foundation already? Do you outsource? If so, what’s the quality of your 3PL partner?
And, what’re you trying to get right?
Delivering superb fulfillment might be your first answer. But what it should be instead? Consistent customer satisfaction. Work backwards from that. Because to have exquisite customer experience is a result of perfect fulfillment.
Be picky about your professionals
Who’s handling your products?
If it’s in-house employees, you may trust them and you may feel like you have more control over back-end logistics. But they may not have the knowledge, professionalism, and expertise of true fulfillment experts. There may be unnecessary mistakes and setbacks that disrupt the process, cost you money, and leave customers wanting more.
If it’s an outsourced partner, do you trust them to get the job done perfectly? Do they execute flawlessly without in-house supervision? Do they simplify your back-end logistics or do they cause more headaches than necessary?
Although outsourcing is the ideal outcome, it’s not always easy to know which partner is worth putting your trust in. Supplement fulfillment is a tedious art, so ensuring that you’re working with the most qualified professionals is of utmost importance. It’ll ensure you’re cultivating a customer-centric foundation – and that’s crucial.
From the bottom up, from beginning to end – your ultimate goal should always be customer satisfaction.
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Commit to highest quality housing + tracking
You can’t build a reputable relationship with your customers if you can’t uphold your commitments or keep your promises. Customer loyalty is built off of exceptional experience, company transparency, professional interactions, and satisfaction with the end product.
Without customer satisfaction, you really have nothing – your customers are the core of your supplement fulfillment process. With a good reputation, you achieve and maintain customer loyalty. And with high rates of customer loyalty, you achieve long-term, consistent growth and success. All that to say you need to commit to quality.
It’s critical, it’s vital, it’s crucial! In order to house your supplement products correctly, ensure your 3PL partner has a warehouse that’s FDA Food-Grade registered. Then be sure they have the resources and qualifications to house special inventory like supplements and health and beauty products. In an ordinary warehousing situation, health products can lose their efficacy and supplements can perish.
You don’t need us to tell you that sending customers ruined products will bust your reputation.
But protecting product quality takes more than the right environment. It takes highly detailed tracking that allows you to identify expiration dates, lot numbers, and so on. Pick a partner that can custom tailor tracking and reporting for each client, based on the data you need to see, not what they want you to see. Even better? Ensure they’ve got a private, secure portal, too, so you can see for yourself any time, from anywhere.
Interested in learning more about supplement fulfillment? Give us a call, we’d love to chat!
