Here at USA Fulfillment, we sometimes talk to company execs who think of their customer care call center outsourcing and fulfillment services as two separate “departments.” That puzzles us. We see these activities as two parts of a whole, the goal being to create the best possible customer purchasing experience.
We understand that you might feel you have one part of the equation well in hand. For example, your call center is working OK but the guys in shipping just can’t seem to get things right. Based on that, you’re looking for a third party logistics provider that can replace your shipping department. However, there are distinct advantages to choosing a 3PL who can deliver both fulfillment services and customer care.
Comprehensive third party logistics solutions are the most efficient because all the components are fully integrated. When you look for a provider, though, choose one whose facilities are consolidated in a single location.
Quality of service can break down when multiple locations come into play. Inventory has to move from one place to another just to accomplish the fulfillment process. That increases risk and causes delays. There are more players involved, and that increases the chance of miscommunication and mistakes. When everything from customer contacts to warehousing, packing and shipping is co-located, details don’t slip through the cracks.
A third party logistics provider who can deliver both fulfillment services and customer care hires top-notch people, then backs them up with state-of-the-art machinery and automation. Real people are a priority, because they can see, touch and double-check orders in ways no machine can. We call that high touch. On the other hand, the latest technology allows humans to work more efficiently, so they can focus on those high touch details.
Ultimately, your goal is to provide the smoothest, most pleasant and – dare we say it? – fulfilling experience for your customers. That’s what builds your brand reputation. It’s what brings customers back to order from you again. That can give your bottom line an exponential boost, by increasing sales volume in the near term and increasing each customer’s lifetime value. All because you made the smart choice – choosing a third party logistics provider who could deliver both fulfillment services and customer care.
Here’s how one of our USA clients put it:
We couldn’t have said it better ourselves.
Customer care and flawless fulfillment really does equal happy customers. Now, you can take one of the following three steps to continue journey in finding the top fulfillment companies.
Want to make your life easier? See how USA Fulfillment can help you utilize 3PL benefits.
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