E-Fulfillment: The Final Touch

Is there such a thing as a final touch when it comes to your e-fulfillment services? Is it the moment when your customer receives their order package – in essence their final touch from your company? It could be. But if your e-fulfillment program is going as well as it should be, there should be no final touch.

One great experience inspires another, as happy customers return to buy from you again and again. Pretty soon you’ve secured another loyal Customer-for-Life – an ardent buyer and an even more ardent advocate for your brand and products. It’s the fulfillment circle of life – something that contributes to your customer’s lifestyle and contributes to your company’s growth and profitability.

Let’s see how that outstanding customer experience comes together.

The role of e-fulfillment services

Increased customer loyalty comes from:

Offering consistently high quality products. The right fulfillment partner can help you with this, by tracking returns in detail. Knowing why items were returned enables you to improve product development, or perhaps create new products.
Providing a consistently easy, efficient and personalized ordering process. Your fulfillment partner is crucial here. Does yours have the quality of people, state-of-the-art facilities and technology that streamline processes and support excellence?
Speedy delivery of an exactly-as-ordered package. Once again, it’s the people on the front lines of your fulfilment process that make the difference. Do your e-fulfillment services include hands-on inspection to be sure every order is correct before it leaves your facility? Even if you deliver it sooner than expected, an order that is wrong disappoints customers.

Bonus loyalty-builder: delivering an order that is not only on time and as expected, but beautifully packaged. What are you customers receiving now? A box with some items and filler in it, or a package that says you care?

Loyal customers look forward to shopping with you again. They buy more often. And they spend more. Over time, that adds up significantly. The final touch is greatly increased customer lifetime value. Your company earns more revenue, and you realize a higher return on your investment in top quality e-fulfillment services.

And one final thought

Since we’re talking about a circle of life when it comes to fulfillment, how committed is your e-fulfillment services partner to sustainable business practices (LINK 2)? There’s more to the circle of life than any one company’s business process, and how we conduct our business affects the world around us. Environmentally-friendly practices such as recycling and sustainable purchasing demonstrate that your fulfillment partner is committed to doing the right thing.