It’s always a good feeling to end the year on a high note. As it approaches, it can seem overwhelming to address every issue and get everything done; maybe you’re even thinking about all your new projects for next year and how to start planning.
When in the supplement industry, it doesn’t seem to really matter what time of year it is – there are always things to get done! But if you really want to end the year on top, it’s time to take a step back and focus on just a few fundamental parts of your business that are begging for your attention.
Like the efficacy of your supplement fulfillment operation. Let’s start there.
A little secret? Your success isn’t entirely based on the quality of your products. Quality products play a big part, of course, but they’re not the whole story. You can have a perfect product but still leave your customers unsatisfied. How’s that so?
When the abilities of your supplement fulfillment process are poor, you’re continuously bogged down by unnecessary inefficiencies. Ultimately, this culmination of disorganization and minor errors brings the quality of your entire business down – down to levels that we know you’re better than.
These issues may surface as inaccurate order fulfillment or messy packages. Maybe they appear as expired supplement products or unacceptably late shipments. Or maybe orders were mixed up and you sent the entirely wrong products out? How about your call center? Do you employ friendly and knowledgeable reps that have the skills to assist your customers through any question, concern, or setback?
Things to think about.
Keep on making perfect products and improving them to fit customer needs and desires as often as possible. But just don’t entirely forget about your back-end logistics. A lot can go wrong between the time a customer orders a product and when they receive it – but it’s your job to make sure none of it actually happens.
Have you ever found that brand that just does everything right? The one that you’re continuously satisfied with, so you continue to order from them because the whole process is just perfect?
The products are exactly what you’re looking for and always of quality. Customer service reps are always easily accessible, allowing you to ping them your quick questions via chat box – you know, those questions you wouldn’t dare bother waiting to ask on the customer service phone line because it just wouldn’t be worth your time. You excitedly await your packages because they’re always beautifully put together and unboxing them is actually fun. And let’s not forget, your products always seem to arrive quickly.
That’s primo. That’s what a combination of high-quality products and high-quality services looks like. You can’t impress customers if you have one without the other, it just doesn’t work. In addition to your products, create a supplement fulfillment operation that implements high standards from beginning to end – call center all the way to shipping and delivery.
And if you don’t think your in-house capabilities can manage such an overhaul, it may be time to outsource. When you choose the perfect fulfillment partner, you’re sure to end the year on top.
Interested in learning more? Give us a call, we’d love to chat!
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