So many factors have to converge if you expect your inbound call center to be a shining star within your sales constellation. But when you come right down to it, the single most important factor is the people. If your customer care reps aren’t personable, well-trained, and dedicated to high touch with every touch, you can still be pretty good at everything else, but you’ll never be great.
For companies whose brand is known for quality and personalized customer service, partnering with a high touch inbound call center isn’t some pie-in-the-sky idea, it’s a business necessity. Customers not only know what they want – and what they’ve come to expect – from your company, they see that as the least they should get. Happily, even the most jaded and demanding among them recognize and love those special high touch details.
Let’s say your call center rep delivers unexpected advice — “if you like that, you should try this, too”. Or warns your caller their desired purchase may not arrive in time for their Big Event – but recommends a wonderful, in stock, alternative. Now that’s personal service, high touch style. Frankly, only a very few call center companies are willing to go the extra miles it takes to provide a consistently high touch customer experience.
USA Fulfillment does, though, and we’d love to tell you more.
Why merely meet expectations of OK-ness, when you can have call center people that amaze your people? Friendly and US-based, so they’re easy to talk to. Available round the clock by phone, live chat or email, ready to respond in seconds whenever your prospective customer has a question or wants to order. Technology that gives your people instant data about inventory status, so they can accurately advise customers.
You’ll zip out ahead of your competitors, so far they’ll never catch up. (For one thing, there’s a strong likelihood their inbound call center can’t match your now-wow call center team.)
So if you’re looking for a new call center partner, start by looking at their people. And when you find folks with the right training, skills and that all-important high touch attitude, choose them.
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