Your shipping department is part of your sales department. Companies that don’t realize that (and, sadly, many do not) are destined to have a fulfillment center that routinely drops the ball. If that’s you, it’s a good thing you’ve found our Fulfillment Center Performance Guide! This is Part 3, and shipping is our topic. Read on to learn how you can have shipping that sells.
Shipping is more than the final step in getting orders out the door. How you handle shipping determines two things that can either strengthen customer loyalty or permanently damage your relationship with them. So it pays to get it right!
Customers are jazzed about their order, and they want to get it in hand as soon as possible. So your shipping has to be reliably swift. But beware. Speed without accuracy is also dangerous. Customers may be frustrated, even annoyed, if shipments take too long, but they will be truly unhappy if the order they receive is wrong. Or damaged. When they tell all their friends, your brand will be damaged, too. And returns are costing your company a bundle, right off the bottom line.
Have you ever received a package you were all excited about, only to see a sloppy mess? Of course you have. Too many fulfillment centers (internal and third party) just toss stuff into the box or bag, slap a label on it, and call it good. That’s no good. Quality products like yours deserve quality packaging and presentation. Customers deserve to receive an order that is simply wow to unbox. They’ll share that with their friends, too.
Whatever your company makes or sells, you are not in the shipping business. Fulfillment is critical, but it’s a support service. One best left to a company that specializes in that. Partner with the right fulfillment house, and you can kiss all the headaches goodbye and welcome thrilled customers who want to buy more often, and buy more merchandise. All from your company. Not only are your products fabulous, but you treat customers fabulously as well. Finally, a brand they can truly love!
The right fulfillment center will wow you as well as your customers. At USA Fulfillment, tailor our shipping services to match your needs, not some generic playbook. We have your back, with ongoing packaging assessments that assure every order ships most cost-effectively, and working relationships with all major parcel and LTL carriers that assure lowest-cost shipping. There’s more, so we invite you to give us a call.
And stay tuned for Part 4 of our Fulfillment Center Performance Guide – eCommerce.
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