These days, more and more people are ordering their health and beauty products online. Instead of driving to the mall or stopping by the drug store or pharmacy, many customers find efficiency and convenience in shopping online. Plus, most of them already know the brands they love and are loyal to.
When customers know what they want, it makes it all the easier to simply open the computer and order online for delivery. Within 1-3 days, they’ve got a package waiting for them at their doorstep.
But health and beauty products are special; they’re truly not like all the other products out there, and we’ll tell you why. Here’s a quick run-down of how to get top-level health and beauty e-fulfillment in just 3 easy steps.
Your call center and customer service lines have got to own it. If you want to cater to the modern-day customer, your business has got to be on all the time; not only available around the clock but be professional, knowledgeable, and friendly with every customer that comes running your way.
There will be questions about order status and product advice, there will be comments about how great or how unsatisfying (let’s keep that to near-zero) your fulfillment logistics are, and there will be concerns about whether their package will arrive on time.
Complaint or praise, you’ve got to keep it together. Customers expect a lot from you, and you best deliver. So here, if anything, remember this: be friendly and engaging no matter the situation, answer questions and respond to comments and concerns thoroughly and understandably, and simply go above and beyond. If you do, they’ll remember you, and they won’t hesitate to gush to all their friends and family not only about your products, but about your customer care, too.
Like we said, health and beauty products are special. To create and maintain perfect health and beauty e-fulfillment, you’ve simply got to have the most perfect warehouse there ever was. No ifs, ands, or buts. Sorry.
Why? Because, we could argue the warehouse is the most important stop on the fulfillment logistics chain for your health and beauty products. It’s where they’re housed and taken care of (hopefully). This is where things can either go oh so right or oh so very, very wrong.
So let’s get it right. First off, you need an FDA Food-Grade Certified warehouse. This ensures your inventory will get the highest quality care in the biz. Why? Because it will be outfitted and integrated with special-care qualities that finicky products need and that regular warehouses can’t provide. You’ll need temperature-controlled rooms for the perishable items, and advanced inventory tracking to ensure products are safe and exactly where they need to be.
With organization come satisfaction. When your warehouse is outfitted for perfection, you’ll find that the process runs effortlessly. When you aren’t losing time trying to fix a broken system that should have been repaired proactively, your pick and pack team will have a much easier time handling customer orders and shipping them out right on time.
It’s simple but it’s so very important. Customers are relying on you to get their orders to them on the date you promised. They’re excited and patiently waiting to receive the personal health and beauty items they ordered, so you’ve got to get that package to their door. Even better? Aim for a delivery ahead of schedule.
Now that’s high-quality service. That’ll wow them.
Did you like anything you read? If so, give us a call. We might just be able to help you out with all of your health and beauty e-fulfillment needs.
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