Are your shipping fulfillment services delivering everything you expect? Or everything you had hoped? There’s only one way to know for sure, and that’s to grade their performance. You use KPIs to evaluate all your other business functions, and you have those metrics for fulfillment, too. But shipping fulfillment services are a bit different, because results can be intangible as well as easily measurable.
So what criteria should you use?
Attention to detail drives results when it comes to shipping fulfillment. Uppermost is order accuracy. Nothing frosts customers more than receiving mistakes. Missing items, wrong sizes or colors, and damaged goods all add up to costly returns. USA Fulfillment delivers near-perfect order accuracy, so our clients have pretty much said goodbye to this ugly problem.
A close second? Speed. To please customers, you have to not only dot all your i’s and cross all your t’s, you have to do it fast. Once someone orders your wonderful products, they can’t wait to get those goodies into their hands. Delay is as deflating as discovering their package contains the wrong stuff. (Especially of that order is meant to be a gift – time is of the essence here!)
“Wait,” you say. “Our shipping department doesn’t even have any contact with our customers.” Wanna bet?
Let’s suppose for a minute that your shipping fulfillment services earn a very high grade when it comes to order accuracy and speed. Those go a long way toward impressing and pleasing customers. But aesthetics count, too. Does that package they received look as exciting as they feel about receiving it? Enticing? Intriguing, even? Are the products inside presented handsomely, or did your pick and pack crew just dump things into that box or bag and call it good? (If they did, that’s not good.)
Your customer’s experience has to be simply wonderful from first contact all the way through that unboxing event. So if unboxing is a let-down instead of the event it should be, your shipping fulfillment provider isn’t making the grade.
USA Fulfillment earns A+ from clients (and their customers) because we understand that every detail makes a direct impression, reflecting on your business brand and convincing customers to remain loyal (or not). So if you’re looking for a shipping fulfillment services partner instead of just another mid-grade vendor, give us a call. Let’s talk Grade A.
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