Hopefully we’re not the first people to tell you that you’re doing yourself a massive disservice if you’re not investing in high quality efulfillment services for your company.
If your company is a web-based, you’re well aware that efulfillment services exist to close the purchasing loop between your company and your customers. Third-party partners might offer the entire fulfillment process as part of their services package. But what is the quality of their work? That’s the question you need to be asking yourself.
The wrong partner can stunt your growth and keep your business on the sidelines this holiday season. The right partner can and will help you grow, delivering the highest of quality to your customers.
So who’s right for you?
It’s darn hard to make customers feel welcome and personally important when you have no face-to-face interaction with them. Your inbound call center can literally make or break each sale. High touch customer care goes far beyond making the sale, though.
When your reps have deep product knowledge and a customer-first attitude, they can tailor their assistance to ensure each customer has an exceptional purchasing experience.
Even a fully automated system can get products out the door. But high touch customer care requires more – a human approach that puts real eyes on every order before it leaves, to confirm it is 100% in every way. No machine can do that. And no machine can pack each order so beautifully that customers are literally wowed when they receive it.
Do you demand the best for your business and your customers? Then you need a partner that does the same. When you and your partner are in alignment it’s a nurturing relationship, not just a one-and-done. They should be able to use their professional insights, industry knowledge, and deep understanding of your business to help you continuously improve.
That includes customized, detailed tracking and reporting that give you essential data in real time. And it includes making recommendations to improve product packaging or other “small” details that can save you money AND make a big difference with customers. The kind of difference that boosts customer lifetime value.
All the tracking and monitoring in the world won’t do you any good if you haven’t carefully selected your key performance indicators. That requires knowing your overall business goals, but it also depends on your company’s specific fulfillment needs. Taking this quiz will help you zero in on what matters most and what’s possible for those who want the most for their customers.
There’s more to choosing the right fulfillment house than you might think. If you’re ready to reap the benefits of your efulfillment services this holiday season (and every holiday season to come), then give us a call. We’d love to talk.
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