How To Choose The Best Fulfillment Warehouse For You in 2018
Did you catch our recent blog about how your inbound call center failed you this past holiday season? As many mistakes as your call center agents may have made, you can’t blame all your customer service failures on them. In fact, even if your customer contact operations are solid gold, your fulfillment warehouse can still wreck any customer’s buying experience.
Disappointing customers is a sure way to miss your sales goals. Making them flat-out angry is a sure way to lose them forever, and lose their friends, too.
State-of-the-art equipment and technology are crucial in today’s fulfillment warehouse environments. Automation can do wonders to boost the speed and accuracy of order processing. But it cannot take the place of human eyes and thoughtfulness. That’s why we take a very personal approach at USA Fulfillment. We call it high touch. For instance:
An average fulfillment warehouse won’t invest the time or human resources in these little extras. Mistakes will happen, and the first person to know will be your customer. Oops, another failure. Unfortunately, the harsh reality of today’s marketplace is that customers are not forgiving. And the greater your brand’s reputation for quality, the greater the costs of failure. Expensive returns, lost sales, lost loyalty, diminished customer lifetime value.
Partnering with an exceptional fulfillment warehouse reverses all that, because high touch fulfillment consistently wows customers. That boosts average sale, purchasing frequency, and brand advocacy. Not only during the holidays, but all year long.
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