Oh, no! Your Order Fulfillment Company Delivered a Great Big #FAIL

Did your company’s hoped-for holiday sales blowout turn into a fulfillment blowout instead? An order fulfillment company that delivers a #Fail during the holidays can cost your company dearly, in so many ways.

Instead of accepting accolades from customers for a Job Well Done, you’re fielding complaints. Some of them probably pretty nasty. Instead of looking at nice year-end numbers, you’re watching the cost of returns erase profits. So thanks to your order fulfillment company, this holiday season was a big loser for your reputation as well as your bottom line. Hardly the stellar start to 2017 you had in mind.

The truth is, your order fulfillment “partner” company probably failed your company – and, therefore, your customers – in multiple ways:

• The #1 worse offense: failure to deliver their order on time. There is just no way you can adequately apologize to customers for this faux pas.
• They delivered the wrong merchandise.
• They delivered only part of your customer’s order. You can bet that what was missing was the must-have item.
• Items were delivered, but damaged.

Ugly scenarios, all of them. Maybe whatever was delivered simply looked like “the day after” instead of the holiday-pretty package your customer expected. Any order fulfillment company that just tosses stuff into the nearest box and slaps a label on it clearly doesn’t care about enhancing your customer’s purchasing experience. Or reinforcing your branding.

People anticipate receiving their orders with great excitement, no matter what time of year they buy from you. If you don’t wow them in every way, you’re failing them in some way. You have to wonder if your fulfillment company is letting you down in other respects, too. (Find out, by taking this short quiz.)

Make 2017 the year of #JOY

Say farewell to the fulfillment company that failed you, and replace them with one that will get it right. One that will treat your customers to superlative service all year long, including the busy holidays. One that understands they are representing your brand with every contact and every fulfillment detail.

Then you can anticipate this date next year with confidence.

If your fulfillment house created a #FAIL for you and your customers this holiday, you may want to check out this free ebook called “Deliver Me.”

Instead of #Fail, you’ll be tweeting #JOY!