The Holiday Hustle: 3 Ways To Optimize Your Health and Beauty Ecommerce For The Season

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Health and Beauty Ecommerce

Somehow, the end of the year – Q4, the holiday season, whatever you want to call it – is just around the corner again.

And if you’ve procrastinated getting your health and beauty ecommerce logistics optimized and organized until now, well, you’re not alone. We know all too well that the busyness of each season somehow leaves no time to prepare for the next one. And then, suddenly, you’re off-track, or not where you want to be, or maybe behind schedule.

But you’ve still got time to take action. You’ve still got time to get ahead before the holiday rush and the beginning of a new business year.

Here’s how to take on the holiday hustle by optimizing your health and beauty ecommerce for the season. Your products and your customers are counting on you!

 

1. Outsource, outsource, outsource

We say it a lot, we talk about it a lot, but that’s only because it’s worth it.

Get yourself ahead of the game, put up real competition to your competitors, and delight your customers this season.

All that’s to say: take the weight of ecommerce logistics off your shoulders so that you can do and be better. Outsourcing to a high-quality health and beauty ecommerce partner means you’re committed to turning your fulfillment chain into a powerhouse. And the best ones will help you do that.

How? Because their priority is ensuring your customers receive perfect packages with perfect products inside. Even more, they’ll be with you as you increase clientele, as you grow, as you expand, and as you change.

But you can’t grow and achieve long-term success without a solid foundation, And when it comes to health and beauty products, that foundation is your warehouse. So ask questions about the following bullet points, and if they’re the right fit they’ll cover each and every one, no hesitation. They’ll check all the boxes:

• Robust security and product safety measures that prevent losses
• FDA Food-Grade registered to ensure product quality control with resources like temperature-controlled rooms and special storage
• Fraud detection monitoring
• Near-perfect order accuracy that pleases customers and virtually eliminates expensive returns
• Reliably speedy delivery
• Beautifully packed orders that reinforce your brand’s commitment to quality
• Customized tracking and reporting with real-time visibility

 

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2. Highlight your pick & pack/shipping

In order to fully garner success during this new season (and hopefully long-term), you not only need a solid foundation, but flawless execution from beginning to end.

We all know that customers want two things: exactly what they ordered, and fast. There’s no room for error when it comes to health and beauty products – they best be fresh and in perfect condition when they arrive on customer doorsteps.

You’re in charge of selecting the people who have access to outgoing orders.

Are they sloppily thrown into a box, a mess to look at?

Do items arrive damaged or unusable?

If your business has a habit of not caring for customer items and late deliveries, you likely receive above-average rates of order returns. That’s not only disappointing for the customer, but greatly hurts your profit margin as well.

Your pick-and-pack process should be efficient and accurate, and your products handled with care. They should arrive on-time or before the scheduled delivery date. And they should arrive perfectly and beautifully, an exciting and fulfilling unboxing experience for your customers.

The right partner will tailor their shipping services to match your needs, not some generic playbook that only strives to achieve the bare minimum.

 

 

3. Make sure the qualifications really are quality

When it comes to health and beauty ecommerce, you need extra security, extra precaution, extra assurance. You need people with experience, knowledge, commitment, and expertise. People that know the ins and outs of caring for vulnerable products like yours. You need to pick the best.

Don’t move forward until you’ve got all these boxes checked:

• Value-added services that boost your average sale and increase your customer lifetime value
• Friendly, knowledgeable, and professional warehouse experts who pick orders efficiently and pack orders accurately
• Vigilant safety and security measures that eliminate losses and save you money in the long run
• Faster than expected order delivery
• FDA food-grade warehouse storage with temperature-controlled spaces for your special inventory items like health, beauty, and supplement products

If you’re ready to give these steps a go, you’re sure to experience smooth sailing. Not only through the holiday season but into the new year, too.

And if you’re interested in learning more, give us a call. We’d love to chat!