The Reality of Supplement Fulfillment: 3 Things No One Has Told You

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Supplement Fulfillment

If you’re not familiar with the fulfillment process, it can be easy to romanticize it. In other words, it’s common to think that implementing an in-house fulfillment operation is easy, seamless, and a better bang for your buck. You might even have the mentality, “Well, how hard could it be?” And chances are, you could do it. But simply put, it’s not an operation that you want ‘just anyone’ doing. It requires skill, time, energy, and expertise to execute – especially when it comes to supplement fulfillment.

So despite the fact that you could potentially pull off this fulfillment feat by yourself, you may not want to. At their core, fulfillment logistics are highly nuanced and complex. So stick to the development and production of your own products that need your time and energy and leave the rest for third party experts. Your fulfillment chain will thank you!

You can’t just hire ‘anyone’

Anyone claiming they can get your fulfillment operation back on track, well, probably isn’t what you’re looking for. They’re likely to guarantee one thing to you now and fail to deliver later, when you need it most. There’s a slew of supplement fulfillment vendors out there that just can’t be trusted to perform with quality or handle your products with care.

If you’re looking for ultimate customer satisfaction – which you should be – you need to invest in a fulfillment partner. It’s time to up your standards and outsource your logistics to a company that has spent years perfecting the art of high-quality supplement fulfillment and delivery. You can’t operate greatly if your partner doesn’t have the expertise or professionalism.

Why? Because you won’t have order accuracy, pick and pack precision and efficiency, or the right resources to carefully house your supplements. And without any of this? Your customers will be highly disappointed, receiving packages that are late, completely wrong, or damaged.

That right there should be motivation to get movin’.

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Your warehouse is, like, the most important part

It’s where your supplements are housed and cared for. And if they’re not housed in the best of conditions, catered specifically to them? Well, forget it, they’re ruined and low-quality. Not what customers deserve.

So opt for strictly-controlled environmental conditions in your warehouse. This one is critical and an absolute must. First off, ensure the warehouse is FDA Food-Grade certified. Then be sure they have the resources and qualifications to house special inventory like supplements and health and beauty products. In an ordinary warehousing situation, health products can lose their efficacy and beauty products can become contaminated. It’s simply unacceptable to be sending customers ruined products. Pick a partner that can handle your inventory appropriately.

Next up, make sure your partner has customized inventory tracking and reporting to match your detailed needs. Protecting product quality takes more than the right environment. It takes highly detailed tracking that allows you to identify expiration dates, lot numbers, and so on. Pick a partner that can custom tailor tracking and reporting for each client, based on the data you need to see, not what they want you to see. Even better? Ensure they’ve got a private, secure portal, too, so you can see for yourself any time, from anywhere.

The people matter

By this we mean both your supplement fulfillment employees and your customers.

In order to be successful, you’ve got to trust in the people that are handling your products. Who do you want to be picking and packing customer orders in the warehouse? Who do you want to be the last one to handle inventory before it gets shipped off to customers?

The quality of the people executing your third-party logistics will determine the quality of the orders and packages that arrive on your customers’ doorsteps. Think about that before you choose.

Don’t risk disappointing customers and losing sales by opting for the cheap-o choice. Both your customers and your health and beauty products will suffer. Instead, give them a seamless, efficient, friendly and proactively helpful experience.

Interested in learning more? Give us a call, we’d love to chat!