Whether you had a great year in 2016 or your sales and/or fulfillment efforts fell below the mark, 2017 is a new year (maybe your partner isn’t top fulfillment company). You can start fresh, if need be. Or look for ways to impress your customers even more with your merchandise ordering process. Here’s what top order fulfillment houses are doing to prepare for 2017, and how that can benefit your company.
Certainly your goal for 2017 is to increase sales. Ideally, you’ll attract new customers, but it’s even more important to retain the ones you already have. Retention is less expensive, and it can do wonders for your bottom line.
Loyal customers buy more, and they tend to buy more often. That adds revenue. They also share their positive experiences with your company, and recommend your brand and specific products to their in-person and social media networks. Those third-party referrals can be tough to quantify, but you know they are golden.
Top order fulfillment houses know that, too. That’s why they use a customer-centric approach. For 2017, they are:
Start with a clear understanding of your current status. Sometimes we don’t even see gaps that exist or consider other factors until someone else points them out. That’s why we created a handy needs assessment tool. It’s easy to use and doesn’t take long, but the results can be invaluable.
Look for order fulfillment houses that have what it takes to elevate your brand’s customer experience promise in the coming year. Start your new working relationship now. Then, by the time the holidays roll around you and they will be fully prepared to take on – and delight – that big wave of new customers.
If your fulfillment house created a #FAIL for you and your customers this holiday, you may want to check out this free ebook called “Deliver Me.”
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