Top fulfillment companies are always looking for new and better ways to delight clients. After all, that’s the whole point, isn’t it? Who wants a fulfillment “partner” whose goal is mediocrity? There’s too much at stake, since your ordering and fulfillment process literally determines your reputation with customers.
So let’s take a peek behind the scenes to see what top fulfillment companies are doing in 2017 to positively delight their clients.
Or, skip ahead to grade your current fulfillment efforts now.
In the call center, in the warehouse, at packing and shipping stations. They know that every little detail is not small when it comes to speeding orders on their way to customers. And ensuring those orders are accurate when they arrive. It takes both speed and accuracy to delight customers. And happy customers delight clients.
Some efficiencies come from adopting the latest in automated equipment and software technologies. No system can work well without real-time access to ordering and inventory information, or streamlined communication from one department to another. And no system can work reliably without redundancy. It costs more to install back-up systems, but you can’t delight clients if you can’t capture and fill orders in a timely manner.
Top fulfillment companies hire the best people. That’s because all the automation and other functional efficiencies in the world cannot produce delightful results on their own. You have to have people who get it. People who fit comfortably into the company’s high touch culture because they know the end-customer is the person who matters most. Every move – human or machine – builds toward a single crescendo: exceptional customer experience.
Not every company sells high-end products or has sophisticated customers who expect an exceptional experience. But top fulfillment companies know that delivering more than expected benefits every one of their clients.
How do they know they’re delivering the best? They measure their performance, against internal standards as well as each client’s custom-specified metrics. They study these statistics, continuously looking for ways to improve. Because delivering exceptional customer care is a work in progress.
Happy customers delight clients. So this year, top fulfillment companies are doing everything they can to delight every customer, with every order.
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