Your brand is not exactly like any other. So why would you settle for fulfillment services that are just like any other? One size fits all really means it won’t be a good fit — at all. Yet the services provided by most companies are predictable, standardized fare.
Your customers expect personalized, all-about-them service from you, so why wouldn’t you expect the same from your fulfillment partner.
A partner that cannot assure your customers will get the individualized experience they expect won’t be doing you any favors. So as you’re considering outsourcing options, put yourself first. Your company and your customers. Look for these three fulfillment services that ensure you will get the quality, timing and “wow” extras that embodies your brand.
Some companies don’t need anything more than a script-based order capture and/or shipping service. All they really want is for someone to handle these activities so they don’t have to do it in-house and can save money.
But if your customers expect more, you need high touch. Not the kind that comes from lip service, but actual service. A US-based, 24/7 customer contact center. Friendly people with first-hand knowledge of your products, so they can discuss them with shoppers. They can answer questions, upsell and head off potential mistakes that irritate customers. Don’t settle for providing customer service, require your contact center agents to build brand advocates. Instead, ask for “high-touch” fulfillment service.
Who cares what some other company wants or needs? Every detail of your fulfillment process should reflect your products, customers and brand. You need a partner that is able and happy to change things up to meet your needs. That could be figuring out how to integrate your proprietary technology, providing reports based on your company-specific metrics or meeting your higher-than-average expectations when it comes to things like phone answering speed, order fill and accuracy rates.
Customization should extend to your packaging, because you have a choice here. Your customers can receive a box of stuff, or they can receive something extraordinary that looks beautiful and pleases them before they even touch the products they ordered.
The detailed information you receive about your fulfillment has value only if it addresses the measurements most important for your company. You need data to improve product development, customer acquisition tactics and make smarter overall business decisions. And you need it now. Insist on 24/7 access – it’s your information, after all.
Here’s the bottom line if you’re evaluating fulfillment services: if you choose an average company, you’ll get average fulfillment, and customers don’t recommend, share and tweet average.
Don’t just choose any fulfillment company, check out one of the Top Fulfillment Companies in the USA. There are many Fulfillment Companies out there, but not all of them are right for you.
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