Using Your Fulfillment Center As A Branding Tool

Use your fulfillment center as a branding tool. After all, your fulfillment and call centers are an extension of your brand. Jay Stamerro, from USA Fulfillment, states it like this:

“Our fulfillment center fills requests from our customers using multiple channels, and every single contact gets their incredible high touch service. That enhances the brand experience.No wonder we get such great reviews.”

High-touch service is a branding tool you should demand from your fulfillment center partner.

Get Great Customer Reviews

Wouldn’t you love to say that quote came from your company? If you think a fulfillment center has nothing to do with branding, you’re working with the wrong partner! Everything your company promises and does reflects on your brand. And that certainly includes the experience you give customers as they purchase and receive your products.

3 Tools In One

There are three ways your fulfillment center can (and should) serve as a branding tool.

1. Customer contact services(blog4) that are friendly, highly knowledgeable about your products and empowered to deal with life’s little mishaps. Helpful recommendations and quick resolution if a problem arises are the kinds of actions that mark your brand as a cut above the competition. Way above, in many cases.
2. An unboxing experience so amazing your customers will want to tell their friends. And they will. It’s called follow-through – what good is top-notch customer contact if customers receive a mess in a box? The way you pack and ship each order speaks volumes about your brand.
3. Data that translates to dollars and cents. You can’t know how your fulfillment partner is performing without ongoing tracking. You should receive regular reports based on your specified metrics. You should also have real-time access to your own data. What does this have to do with branding? In a rapidly changing marketplace, customers expect innovation. With the right information at your fingertips, you can move quickly to modify or enhance customer acquisition and/or product development plans.

It takes state-of-the-art fulfillment center facilities filled with the latest technology tools and truly great people to pull this off. Not every fulfillment company can do it, or even aspires to.

Keep The Brand Promise You Make To Your Customers

If your brand promises top quality, you can’t afford a fulfillment center that doesn’t deliver on that promise from ordering through delivery. You need a partner that can take a “pretty good” customer experience and transform it into something memorable. Impressing customers is how you build brand loyalty, and that earns you increased revenue and customer lifetime value.

Measure the current state of your fulfillment center affairs:

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Branding is important. Don’t just choose any fulfillment company, check out one of the Top Fulfillment Companies in the USA. There are many Fulfillment Companies out there, but not all of them are right for you.