3PL: Outsourcing eFulfillment Services

Utilizing 3PL and outsourcing efulfillment services can lead to profit, efficiency, and customer satisfaction. In order to reap the full benefits, you have to work with the best of the best.

3PL

Outsourcing efulfillment is a smart move. The work is critical, but it’s not your core business. As with all business services, though, you’ll find that 3PL companies offer varying levels of expertise when it comes to fulfillment services and quality. Some are OK, some are good, and in a few cases, some are outstanding.

If you’re in the market for outstanding, then you need to look at 3PL as more than a commodity service. You need comprehensive solutions and a close working partnership that can drive increased customer satisfaction and loyalty. That requires confidence and trust. So where can you find extraordinary efulfillment services?

Making every touch count

As an ecommerce retailer, you have few opportunities to interact with customers, so every contact has to be spot-on. Just because customers can’t see you doesn’t mean they don’t expect a personalized, positive experience. Strong customer relationships are built on emotional connection, not just great products.

Your efulfillment process has to be accurate and efficient, of course. But it also has to appeal to your customers’ senses. That starts with the sound of call center agents who are friendly, knowledgeable, helpful, and available 24/7. And it carries through to the look and feel of each customer’s order when it arrives. Is it visually inviting and exciting to open? An outstanding experience exceeds your customer’s expectation. Just-OK or pretty good experiences leave them feeling unfulfilled.

Outstanding 3PL is never less than high touch

It takes the right facilities and equipment, the right people, and the will to do everything right. Here at USA Fulfillment, we call that high touch. It’s the philosophy that built our business, so it’s in our DNA. High touch is based on attention to detail – every detail. And accountability – to you as our client, but also to each of your customers, because we know they are our customers, too. It is this business model that enables us to be consistently outstanding.

Any efulfillment company can take orders, box them up, and load them into a truck. Frankly, even a fully automated facility could do that. So are you getting high touch, or merely OK or good? Score your fulfillment and call center operations now, and find out.

High touch delivers human-touch customer experiences that are simple and seamless, accurate and fast. When your 3PL partner can deliver outstanding, every time, that boosts your brand’s reputation as well as customer loyalty. That adds up to increased sales in the near term and increased customer lifetime value in the long run.

Resources

In order to get the most out of your 3PL, you can read our book about choosing the right fulfillment house for your company.

eCommerce Fulfillment goes beyond just shipping a package. It is a disciplined contract that prioritizes making the consumer experience as successful and memorable as possible. Read more about eCommerce Fulfillment here.