Order Fulfillment Services: What Is A Customer Worth?

The best order fulfillment services create a lifetime of customer value

Worth is an interesting concept. It can be monetary, or it can be intangible – something we usually refer to as value. So how do you evaluate worth when it comes to order fulfillment services?

Increased near-term revenue

You can calculate worth in several ways. For example, what’s your average dollar amount per order? And how many sales orders do you fulfill each month, or each year? Now, consider your call abandon rate. Industry average is about 3%. But what if you could do better? If you could cut that rate in half, what would that additional 1.5% in annual sales mean to your bottom line? The faster you answer calls, the more revenue you can earn. That speedy response also demonstrates your worth to customers – you care about offering top-quality service.

Increased long-term revenue

Repeat sales over time build long-term relationships and strengthen customer loyalty. That results in higher average customer lifetime value, something every company strives for. As in the example above, the math here says it all. What if customers bought from you more often? What if they spent more per order? Both these scenarios generate higher sales per customer.

So how many customers do you have now? Even if you never gained a new one, what would higher revenue per existing customer do for you over a 5- or 10- or 20-year span?

Branding

Today’s customers do not hesitate to tell others – everyone – about their shopping experiences and product opinions. They share their bad experiences. Fortunately, they share their great experiences, too. Treating your customers so well that they feel compelled to tell others how great you are builds your brand reputation. And it promotes your company to a broader audience. The value of that is immeasurable.

Quite literally, where would your company be without customers? The only way to attract and retain customers is to prove – and continuously improve – your worth to them.

The right order fulfillment services, delivered by the right fulfillment partner, can bring you all these advantages. You’ll be worth more to each customer, and in return, their worth to you will skyrocket.

You really can build customer value and customer loyalty with order fulfillment services performed right! Now, you can take one of the following three steps to continue journey in finding the top fulfillment companies to satisfy your customers.

Download this free e-book on Choosing a Fulfillment Partner.
Take a Fulfillment Needs Assessment to score your current state of affairs.
Contact a fulfillment expert to have a live one-on-one conversation

Want to take advantage of Fulfillment Center benefits to make more money, save time, and create better customer relationships? Find the best Fulfillment Center and Fulfillment Warehouse for you.