When selecting among fulfillment companies, choose a partner that performs for your brand and for your customer
There are lots of reasons to outsource via fulfillment companies. But you have to be careful. Fulfillment companies “speak” to your customers on your behalf. They make a first – and lasting – impression in your name. Anybody can take orders, box up your stuff and send it out the door. If that’s all you need or want, you’ll find plenty of fulfillment companies to hire. Just pick the cheapest one.
To receive consistently top level service, you need to be choosy about your fulfillment partner. You need a company that can turn the back end of your sales loop into a customer experience that increases sales, loyalty and customer lifetime value. Yes, you can have all that, if you choose the right fulfillment company.
How?
To evaluate fulfillment companies, ask yourself these questions:
Outsourcing fulfillment is a smart operations investment for many types of companies. If you choose the right partner, you can realize double the benefits. You’ll save money through efficiencies, but you can also increase revenue. Happy customers buy more and buy more often. And that increased loyalty translates into higher lifetime value.
As you sift through fulfillment companies, ask yourself one final question:
See how your current state of fulfillment ranks vs. industry Best Practices.
Score your efforts with a Free Fulfillment Needs Assessment.
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