If Your E-Fulfillment Isn’t “High-Touch” It’s Not Good E-Fulfillment Services

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E-Fulfillment Services Tip #1

These days, online retail is more common than ever. Even brick-and-mortar stores offer e-commerce options because customers expect it. It broadens your reach, and that’s a good thing. But it’s a lot harder to deliver a “high touch” customer experience with e-fulfillment services. Customers can’t see you. They can’t touch your products. And they have to wait for delivery.

To impress customers, you can’t rely on traditional efforts. You have to go beyond the extra mile, demonstrating a “high touch” philosophy that permeates every aspect of your e-fulfillment. That starts with giving customers a chance to talk with a knowledgeable, friendly customer care agent. Someone who can answer all their questions. Make helpful recommendations about which products to choose. And suggest additional items for their shopping cart.

High touch shows up in other aspects of e-fulfillment services, too. For instance, a willingness to customize services. That might be something like adapting to your company’s proprietary software if needed. Or provide specialized kitting or gift-wrapping. High touch means delivering order speed and accuracy and other metrics that consistently beat industry standards. High tough never means average.

Ultimately high touch presents itself in the form of an amazing “unboxing” when your customer receives their order. Their package looks beautiful, and everything is there, just as expected. High touch comes from people who care.

How do you know they care?

Well, who’s running the show? Are the employees at your e-fulfillment services company people who punch in, do the job and punch out? Or are they directly invested in quality output and customer care? USA Fulfillment is 100% employee-owned. Every one of our people “gets it” when it comes to the importance of delivering high touch service to our clients. Every one of us understands that your customers are our customers. So it’s easy to see the connection between pleasing them and pleasing you.

That’s why our clients’ customers so often rave about their ordering and fulfillment experience. You won’t find a higher touch than customers who tell the world how happy they are – with your products and your sales service.

So what kind of “high touch rating” would your customers give your company right now? If they expect people and results that show you care, it might be time to investigate what high touch e-fulfillment services could to do boost your customer loyalty.