Pick Pack Fulfillment

Pick and Pack Fulfillment Requires Automation AND People!

Pick and Pack: Ever since the Industrial Revolution, men and machines have worked side by side in production facilities to create and distribute goods. Today, we have companies that specialize solely on the distribution side, providing third party pick and pack fulfillment services.

Some of these companies also provide related customer care services. They take incoming orders, answer questions, and suggest product recommendations, all to generate the sales that make pick and pack fulfillment necessary.

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These efforts require both machines and people. 

Machines are a lot smarter and more efficient than they used to be. Thanks to automation and computerization, equipment has taken over many repetitive tasks that used to require manual labor. Automation improves speed and accuracy. In addition, today’s machines are supported by technology unimaginable during the Industrial Revolution – or even a few years ago.

Top fulfillment companies use automated machinery in their facilities to take advantage of the obvious efficiencies they can provide. They integrate state-of-the-art equipment with the latest software applications, to add even greater efficiencies in order and inventory management. They use technology to improve communications, too. It all works together to boost pick and pack fulfillment performance.

But machines and technology cannot do it all. 

Pick and pack fulfillment is a functional process. But it takes the automation of advanced machinery and technology plus the human touch no machine can provide to create an extraordinary customer experience. Happy customers are your most valuable asset when it comes to growing your company’s reputation and revenue.

Why are people so important to ensure happy customers?

• Machines can perform tasks, but they cannot see or hear. They have no ability to monitor progress, to ensure the fulfillment process is moving forward properly. Or to “eyeball” packages before they leave the facility to ensure every detail is exactly right. And sometimes machines break down.
• Technology is a whiz at gathering information and producing endless data and reports. But only the human eye and mind can analyze that data and learn from it. Without that insight, you have no way to improve products or any part of the fulfillment process.
• Every customer is an individual, and they expect an ordering process that is convenient and helpful. Perhaps it will be possible someday, but for now no amount of automation allows machines to field customer questions or give advice on production selection.

The best pick and pack fulfillment companies know that automation can only do so much. They rely on it to boost speed and accuracy, but they never allow automation to replace the human touches that protect brand reputation and ensure exceptional customer experience.