The Fine Art of Pick and Pack Fulfillment

Pick and Pack Fulfillment

Pick and pack. How hard can it be? And, yet, here at USA Fulfillment we often hear from frustrated sales and operations managers who are tearing their hair out over their fulfillment company’s poor performance. The problem is, there’s more to pick and pack than you might think.

Many things can go wrong with simple Pick and Pack

Each customer’s order has to travel from its point of intake – your ecommerce shopping cart, a phone call or live chat session with a customer care representative, etc. – to the warehouse where your inventory resides. Someone has to take that order and find the products in the warehouse, pick them off the shelf, then pack them for shipping. It’s a complex process, and mistakes can happen at any point, resulting in disappointing (or delayed) deliveries to customers.

USA fulfillment assures 99.92% order accuracy, by using state-of-the-art equipment and software that seamlessly integrate every aspect of our pick and process. That starts with our 24/7 call center, for clients who also take advantage of our exceptional customer care team as well as our back-end fulfillment services.

But there’s an art to pick and pack, too

Getting the right stuff into each customer’s package and getting it to them in a timely manner might be described as “fulfillment as expected.” But for the most discerning companies and their customers, this is not enough. What does that package look like? Are the items tossed in randomly and then secured with a wad of heavy paper? Or an armload of plastic peanuts? Do you even know what your customers are receiving now?

When you don’t care, it shows. Your customer may have received the right order, but you didn’t wow them. If they don’t feel appreciated, they may not be back — even if your products are really great. In that case, your sloppy pick and pack has cost you future sales and customer loyalty. That’s pretty expensive.

But wait. What if your fulfillment process could actually earn you more sales? And greater loyalty that leads to higher customer lifetime value for your company? A high touch fulfillment partner can do that for you. They understand the artistry of pick and pack that makes a “wow” impression on each customer.

Here at USA, we double-check orders before we pack them. Then we package each order carefully — and beautifully — presenting each customer with what we like to call “an unboxing experience.” When was the last time one of your customers shared a photo of their amazing package with online friends?

We get it right because we apply high touch — the personal touch – to everything we do. So how’s your pick and pack company doing?