Operations managers in every industry know you have to be efficient to be successful. That means stepping away from non-core activities that eat up resources needed to strengthen your core. You take advantage of third party logistics because it makes the best business sense. But your 3PL decisions had better not compromise what your customers see, or you’ll lose a lot more than efficiency.
In this three-part blog series, we’ll look at the top 3 third party logistics trends that are currently shaping the future for your business.
That “CX” stands for customer experience – so vital now it has its own shorthand label. Put simply, if your ordering and fulfillment program isn’t exceeding customer expectations, it’s probably disappointing them. These days, it’s not so much a supply chain as a “customer demand chain.”
Merely taking orders and moving products from one place to another is no longer enough. It’s how you perform that matters. And both the speed and the quality of your performance are equally important. You need a 3PL provider that can do it all, do it well, and do that consistently. Frankly, that’s more than most companies are willing or even able to deliver.
Every business has different fulfillment needs. So perhaps your company doesn’t require high touch customer care. After all, a lot of people are happy with pretty good products and decent service. However, if your brand stands for superior quality products and personalized customer service, then you must have a high touch 3PL partner.
What’s the difference? Personable and personalized call center services. Back-end packing and shipping folks that treat every package as if it’s going to their Mom. It’s not only just right, it looks just great. In other words, a fulfillment partner that knows every customer’s experience is your #1 priority.
In our next article, we’ll reveal the second third party logistics trend that’s transforming the industry and your business.
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