Talk is cheap.
If you’re looking for a fulfillment service that goes above and beyond, good for you. But be on the lookout for companies that don’t – or can’t – back up their promises by actually delivering the extraordinary experience your customers expect. If your brand stands for top quality and customer commitment, you cannot afford ordinary fulfillment.
You must find a partner that can deliver true high touch fulfillment service.
It’s an approach that focuses on providing an outstanding customer experience throughout the fulfillment process, from first contact through receipt of your package. That matters, because savvy customers notice every little detail – especially when it comes to how they’re treated. And every move your fulfillment team makes carries your name. They’d better be spot on.
High touch fulfillment service companies partner with you, they don’t just execute a list of tasks. They get to know your company, products and people so their customer care reps can speak knowledgeably. That way they can make recommendations that both assist and upsell customers, increasing revenue, loyalty and customer lifetime value.
Because high touch is all about you and your customers, the right partner will ask how they can help you beyond the published services they offer. Do you need special kitting or gift-wrapping? Do you need help transforming your currently “OK” product packaging into something better looking and more memorable?
High touch is possible only when the fulfillment company adheres to the highest possible performance standards. They cannot assure you’ll receive the best possible inventory management and order accuracy, speed, etc. if they don’t constantly monitor themselves. Ask prospective partners to show you how they rate(blog3).
Most fulfillment service providers do not go to this extreme. But don’t feel discouraged. True high touch does exist, and when you find it you’ll reap long-term rewards from a partnership that is as dedicated to impressing your customers as you are. What would it mean to your bottom line to go from good to wow?
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