Is Your Fulfillment Company “High Touch?” It Should Be

Fulfillment Company That Is “High Touch” Performs Better

Almost every fulfillment company out there claims to offer great service. They say it because they know that’s what you want to hear. They’re hoping you won’t look too closely, though, because the reality is that truly great, “high touch” service is hard to find. So how do you know if you’re getting the real deal and not a load of marketing hype?

What is a “high touch” fulfillment company anyway?

It’s a business philosophy that demands – and delivers – the best. In a high touch company, employees work to the highest standards because they want to. They know that by doing a consistently exceptional job for your customers, they are doing an exceptional job for you – their customer. Here at USA, we get it. We’re employee-owned, so our team members are personally invested in treating your customers as our own. It’s how we’ve grown our own business for more than three decades.

High touch isn’t about talk, it’s about action — in every detail, day in and day out.

Why is high touch so important?

It dramatically affects every aspect of your company’s fulfillment program. In other words, it directly affects the impression you make on customers.

A run-of-the-mill company might do a pretty good job for you. But pretty good isn’t good enough for discerning brands with discerning customers. And what if you could be giving your customers an even better shopping experience? These days, overall experience dictates whether customers return or go elsewhere.

High touch means we don’t just pick-pack-label-and-ship, we tailor our services to your needs. We work hand-in-hand with you to examine and resolve your specific fulfillment challenges. And that’s not all. We’re proactive on your behalf, recommending additional process or product packaging modifications that will further impress your customers and boost sales. Want some examples? Let our customers tell you about that in their own words.

So does your fulfillment company meet the high touch standard?

One way to tell is to pay them a visit, so you can see and hear for yourself what you and your customers are getting. (If your fulfillment company isn’t delighted about your visit, ask yourself why. High touch companies love to show you around.)

We suggest you also take our quiz. It will not only help you evaluate your current fulfillment company, it will point up new business growth opportunities you should expect from a high touch partner.